Overall, it depends on the platform. A post on Facebook will have a much longer shelf life than a post on Twitter. For Facebook, it is best practice to post anywhere between 2-3 times a day! For Twitter, try tweeting something 3-4 times a day! Our recommendation is to focus on the quality of your posts, instead of quantity. No matter how many times you post, always make sure that your posts are engaging to your audience.

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