Engage! You will want to start a conversation with those people. You will be able to reply back in your Prospect Center. If you think they have liked more than one post in the past you can click the See History button in your Prospect Center to see what they have liked. This is a great way to find out how to start the conversation.

Quick Tip: Always end your reply with a type of question. Open-ended questions are the best as it allows you to move forward with a conversation instead of your follower simply “Liking” what you posted. Conversations are the best way to turn them into a lead.

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