First, ask yourself the following question: What type of message or content concerning my business do I want to reach the most people?  The way you answer this question should serve as a general rule of thumb when deciding content. When it comes to some best practices, follow these steps: 1.) Focus on content that has minimal image text 2.) Focus on the benefits, not the product 3.) Ask a question to drive users to engage 4.) Include a Call to Action

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